Social Business
- Blog Work: Guest/Ghost Blogging
- Blog schedules and post lists
- Cross-Blog Relationships
- Industry Articles
- Image and Layout Consistency
Corporate and Creative
Copy writing: catalog, advertisement, B2B scripts, SEO, white papers, industry-specific articles, press releases, and support collateral- Branding and style guides
- Company copy “clean up”: Proofreading and editing of existing reports, case studies, and marketing material
- Marketing preparation for trade show, sales meeting, and conventions
- Market Research: Compile research on competitive product positioning and strategy
- “Cocktail napkin” writing (turn client notes/rough drafts/outlines into various text/marketing materials
- Style guideline adherence (convert copy/drafts into standardized corporate material
- General fact-checking of existing or in-progress text
Editing
1) “The Polish” Light Edit (proofreading) includes:
- Spelling
- Capitalization
- Punctuation
- Numbered lists
- Table of contents
- Table and figure numbers
2) “The Brush Up” Medium Edit (line editing) includes:
- The Light Edit
- Numbers: ( Is it 8:00 a.m. or 8 AM or eight o’clock in the morning?)
- Abbreviations
- Gender neutrality
- Content and style (as follows)
- Audience: text needs to serve brand standards and intended audience
- Logic and clarity
- Diction and syntax
- Format: Check consistency, titles, headers, and sub-headers
3) “The Rebuild” Heavy Edit (substantive content editing, that ensures a document is clear and well-organized) includes:
- The Light and the Medium Edit
- Redundancies
- Consistency
- Wordiness and clichés
- Vague generalizations
- Weak/repetitive sentence style
- Organization/Structure
- Focus, direction, pace, flow
- Clarity
- Tone
- Tense consistency
